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Artvertising? Kenneth Anger for Missoni Fall Winter collection

The underground, experimental film-maker, Kenneth Anger, has created a short film for the Missoni fashion house's fall/winter 10/11 season. The house and Anger may seem like an odd couple but there's something weirdly correct about this mashing of creativity. I wish I knew who the music was by. Let me know in the comments if you happen to know who it is.

If you are interested, here's a video interview with Anger taken one year ago at the UCLA Hammer Museum in Los Angeles, where he discusses "The Wickedest Man in the World," Aleister Crowley. A British occultist, hedonist, and author, Crowley inspired a fanatical following in the 20th century through his occult writings.

[Update 11:52AM]

From Vogue Italia:

“I’m fascinated by Kenneth Anger’s use of color and his ability to transform a film into a three-dimensional texture, a fabric of images in movement,” explained Angela Missoni. This is how she introduced her decision to entrust the Missoni F/W 2011 campaign to one of America’s most famous authors and directors of avant-garde cinema."

Hat tip to Arthur.

Mossini 2010 campaign: Is this brand authenticity?

Jeff Jarvis - on why advertising is next