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Shadow Shadow Shade album artwork

Shadow Shadow Shade Ashod Simonian NORTHBefore Shadow Shadow Shade Ashod Simonian NORTH After

Each evening when the phones stop ringing, we turn up the music and North turns into a creative studio space where all sorts of neat little things get made. One such thing is the album artwork I recently completed for some old friends of mine, Shadow Shadow Shade. Inspired by their song, Your Perfect Wilderness [listen below,] the design happily slipped from a simply executed idea into a mess of fauna. You can see the before and after sleeve images above. Buy the album, which was released last week, via iTunes or at an old-fashioned brick & mortar near you.

-Ashod Simonian

Shadow Shadow Shade - Your Perfect Wilderness

Matthew Weiner of Mad Men on entertainment culture in 2010

Ze Frank - TED Talk about real connections on the social web