There is a lot going here. It starts with a man-made disaster. It's followed by a ridiculous round of sloppy PR messaging and then inter-company in-fighting and finger pointing to try to assign blame. Now include the multiple failed attempts to stop the flow of oil from the sea bed and you have the makings of a social media disaster. No wonder BP was brandjacked. Here's a typical tweet from the brandjacked BP Twitter account - "If you've ever wanted to take a dump in the ocean, now is your chance. #whynot? #bpcares"