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AdMob tablet survey: or what brand customers do with that iPad

Tablet usage is growing and sometimes surpasses time spent on desktop and TV
• 43% of respondents spend more time with their tablet than with their desktop/laptop
• 1 in 3 respondents spends more time with their tablet than they do watching TV

Tablets are used widely for playing games, searching for information and emailing
• Most popular activities on tablets include gaming (84%), searching for info (78%) and emailing (74%)
• Least popular include shopping (42%), reading e-books (46%) and consuming entertainment (51%)

People are spending at least an hour a day on their tablet and using it primarily at home
• 68% of respondents spend at least 1 hour a day on their tablet
• 82% of respondents primarily use their tablet at home

Tablets are used mostly on weekdays and in the night
• 69% of respondents said they use their tablet more frequently on weekdays relative to weekends
• Tablets are used more during the night according to 62% of respondents

Tablets are replacing time spent with desktops/laptops
• 77% of respondents reported that their desktop/laptop usage decreased after getting a tablet
• 28% of respondents said that the tablet is their primary computer

Images from Google AdMob
AdMob Tablet Survey Google
AdMob Tablet Survey Google
AdMob Tablet Survey Google
Survey PDF

Michael Wolff of Wolff Olins Agency on the muscles of curiosity, appreciation, and imagination

Another new Brian Eno vinyl MP3 package