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This is rather wonderful, a thing of joy for many reasons. But it wasn't easy getting here as Russell Davies points out:

This is masterful in so many ways. But one point I wanted to make, to all those agencies that have decided that making products is the future. That's a laudable and intelligent aim, but it took five years for BERG to go from here to here. And they're really good. They had to be focused and ambitious, working really hard. This isn't stuff you can just chuck out the back of a creative technology department Just a thought.


More from Berg on Little Printer.

The Internet of Things.

The Internet destroys everything: for those that have access

The new American service economy: Adapt or die