Many readers will no doubt know that Uber is a car transportation resource, aka a ride-sharing service. It operates in all the West coast major cities except Portland. Unfortunately the City of Portland’s Private-For-Hire Transportation Board of Review will not allow Uber to operate in the city, as it refuses to change the city’s transportation rules. For a city that is so progressive in regard to public transportation and its support of initiatives that make life better for its citizens, the board’s action makes no sense. For the record: There are only 460 licensed taxis serving a city of more than a half-million residents.
I believe the board should allow Uber to operate its business in Portland. Here’s why:
I recently took a cab from my home to Portland International Airport for a business trip to my company’s Culver City headquarters. The distance from my home to the airport is 16 miles and the cost was $57.85, or $3.61 a mile. A cab from LAX to Culver City — 8 miles — was $27.45 or $3.43 a mile. So the cab fares are comparable. That is, until you factor in Uber: Culver City to LAX via a different route was 12 miles and I paid $20.32 or $1.67 a mile. See image below. You’ll note that there was a discount too but I used the actual fare, not the discount fare, to get to the $1.67 per mile.